Product and Industrial Design

Industrial Design is the professional practice of designing products, devices, objects, and services used by millions of people around the world every day. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users. Our Industrial designers typically focus on the physical appearance, functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users. Every object that you interact with on a daily basis in your home, office, school, or public setting is the result of a design process. During this process, myriad decisions are made by our industrial designer (and their team) that are aimed at improving your life through well-executed design. Our Industrial designers develop aspects of a product that create emotional connections with the user. They integrate all aspects of form, fit and function, optimising them to create the best possible user experience.